Brand guidelines · v1.0 · 2026-08-25
Jenny's Best Cleaning
The owner-run cleaning team Cape Cod hosts trust to make a rental guest-ready — and the one homeowners call for the jobs nobody else wants.
Hyannis, Cape Cod, MA · (774) 487-6684 · @jennysbestcleaning
01 · The brand
Started from a place of kindness.
Jenny's Best Cleaning started from a place of kindness. Jenifer, born in Brazil and raised on Cape Cod, helped someone with a disability keep their home clean — they loved the work so much they told their friends, and a business was born. Today the team prepares vacation rentals for the season, deep-cleans homes top to bottom, and takes on the basements and clean-outs others turn down. Based in Hyannis, part of the Hyannis Chamber of Commerce, and proud of every sparkling corner.
Positioning
The owner-run cleaning team Cape Cod hosts trust to make a rental guest-ready — and the one homeowners call for the jobs nobody else wants.
Who we talk to
- Vacation-rental hosts and property managers on the Cape
- Homeowners who want the whole house done properly
- People facing a basement, a move, or a renovation aftermath
02 · Logo
One arc, three sparkles, one name.
A faithful vector redraw of the mark Jenifer already uses: two arcs sweeping over the wordmark, three four-point sparkles, and the name set in Antonio Light. Every file is an outline — no fonts required.
Clear space
Twice the height of the large sparkle, on all four sides. Nothing else inside it.
Minimum size
- Horizontal: 140 px · 35 mm
- Stacked: 96 px · 25 mm
- Mark: 24 px · 8 mm
Approved backgrounds
- White, and either palette's Background, Surface or Mist — full-colour logo
- Pine or Pine Deep — reversed logo only
- Photography: reversed logo over a Pine overlay unless the area behind the wordmark is ≥ 4.5:1
- Never on Lime — the inner arc disappears
Don't
- ✕ Stretch, rotate or skew
- ✕ Recolour outside the palette
- ✕ Gradients, shadows or outlines
- ✕ Crop the arc or move the sparkles
- ✕ Full-colour logo on Lime
- ✕ Phone number inside the mark
03 · Colour
One green, two climates.
Both palettes share the greens from the logo. What changes is the temperature of the neutrals and the supporting colour — choose the climate, not the brand. Use the toggle in the header to see either applied to this page.
Shared core
Pine
#22552a
Primary — buttons, links, outer arc
Pine Mid
#2f6b38
Hover / active
Pine Deep
#173d1e
Dark sections, reversed logo
Lime
#b8e87c
Highlight — sparkles, em, badges
Lime Soft
#e4f5cf
Callout backgrounds
Palette A
Coastal Fresh
cool — ocean, morning fog, white shingles
Background
#fafcfd
Surface
#f0f6fa
Mist
#e3eef5
Text
#0e2236
Muted
#5a6878
Harbor
#6b8fa3
Tide
#d4e6ec
Palette B
Cape Sand
warm — linen, driftwood, afternoon light
Background
#fcfbf7
Surface
#f5f1e8
Mist
#ece5d6
Text
#1c2a20
Muted
#5f6a63
Driftwood
#a08a66
Dune
#e8dcc4
Contrast (WCAG 2.1) — asserted at build time
| Palette | Foreground | Background | Ratio | Target | Grade |
|---|---|---|---|---|---|
| coastal | text | bg | 15.69:1 | ≥ 7 | AAA |
| coastal | text | surface | 14.81:1 | ≥ 7 | AAA |
| coastal | text | mist | 13.7:1 | ≥ 7 | AAA |
| coastal | muted | bg | 5.54:1 | ≥ 4.5 | AA |
| coastal | muted | surface | 5.23:1 | ≥ 4.5 | AA |
| coastal | core.pine | bg | 8.5:1 | ≥ 4.5 | AAA |
| coastal | core.pine | surface | 8.03:1 | ≥ 4.5 | AAA |
| coastal | core.pine | mist | 7.42:1 | ≥ 4.5 | AAA |
| coastal | bg | core.pine | 8.5:1 | ≥ 4.5 | AAA |
| coastal | text | core.lime | 11.43:1 | ≥ 4.5 | AAA |
| coastal | core.lime | core.pine-deep | 8.63:1 | ≥ 4.5 | AAA |
| coastal | secondary | bg | 3.35:1 | ≥ 3 | AA-large |
| sand | text | bg | 14.47:1 | ≥ 7 | AAA |
| sand | text | surface | 13.29:1 | ≥ 7 | AAA |
| sand | text | mist | 11.95:1 | ≥ 7 | AAA |
| sand | muted | bg | 5.44:1 | ≥ 4.5 | AA |
| sand | muted | surface | 5:1 | ≥ 4.5 | AA |
| sand | core.pine | bg | 8.45:1 | ≥ 4.5 | AAA |
| sand | core.pine | surface | 7.76:1 | ≥ 4.5 | AAA |
| sand | core.pine | mist | 6.97:1 | ≥ 4.5 | AA |
| sand | bg | core.pine | 8.45:1 | ≥ 4.5 | AAA |
| sand | text | core.lime | 10.61:1 | ≥ 4.5 | AAA |
| sand | core.lime | core.pine-deep | 8.63:1 | ≥ 4.5 | AAA |
| sand | secondary | bg | 3.21:1 | ≥ 3 | AA-large |
Ratios: 60% neutrals · 30% Pine · 10% Lime and secondary. Secondaries are for large text (≥ 24 px), icons, dividers and fills — never body text.
04 · Typography
Condensed name, quiet body.
Wordmark & eyebrows
Antonio
Light 300 · Regular 400
Wordmark (300) and eyebrows (400), uppercase
Headings & body
Inter
Regular 400 · Medium 500 · Semibold 600
Headings 500, body 400, buttons 600. Feature settings ss01, cv11.
Accent
Playfair
Italic 400 only
One or two emphasised words inside headings. Never in body copy.
| Role | Size desktop / mobile | Font | Notes |
|---|---|---|---|
| H1 | 64 / 38 px | Inter 500 | leading 1.05, tracking −0.02em |
| H2 | 44 / 32 px | Inter 500 | leading 1.1 |
| H3 | 20 / 18 px | Inter 600 | leading 1.3 |
| Body | 18 / 16 px | Inter 400 | leading 1.6 |
| Small | 14 px | Inter 400 | captions |
| Eyebrow | 13 px | Antonio 400 | uppercase, tracking .12em |
Specimen
Spotless rentals, stress-free turnovers.
Turnover and deep cleaning for Cape Cod homes and vacation rentals. The same detailed checklist every visit — spotless results, on time, every time.
Rule: one emphasised phrase per heading, never more than two words.
Load: https://fonts.googleapis.com/css2?family=Antonio:wght@300;400&family=Inter:wght@400;500;600&family=Playfair+Display:ital,wght@1,400&display=swap
05 · Motif & imagery
The sparkle does the talking.
✦ Sparkle
The four-point star from the logo is the only decorative element. Use it as a list bullet, a rating or feature icon, or a single accent — Lime on light backgrounds, Pine on Lime Soft. Never more than three per screen.
- Fresh linens on every bed
- Appliances cleaned inside and out
- Same checklist, every visit
Arc
The outer arc of the logo becomes a photo mask (crescent crop) or a thin divider. Use one per section at most.
Photography
Natural daylight. Real team in uniform, real client properties. Before/after diptychs. Cape Cod outside the window — marsh, water, shingles.
Avoid
Stock "yellow glove" imagery, sterile white studios, staged smiles at the camera, heavy filters.
Icons
Lucide, stroke 1.75, Pine. The sparkle replaces the check mark in short feature lists.
06 · Voice & tone
Warm, proud, direct, local.
| Trait | We are | We are not |
|---|---|---|
| Warm | “We'd love to help.” First names, thank-yous, a real person answers. | Gushing, emoji walls on the website, fake enthusiasm. |
| Proud | Names the detail: inside the oven, behind the fridge, fresh linens on every bed. | Boastful. “Best in the world.” Claims we can't show. |
| Direct | Short sentences. One call to action. A phone number, not a form maze. | Corporate hedging, jargon, “solutions”. |
| Local | Hyannis, Cape Cod, town names, “your rental”, the Chamber of Commerce. | “Serving the greater area”, franchise-speak, stock-photo suburbia. |
Tone by context
Website · Warm and direct
“Turnover and deep cleaning for Cape Cod homes and rentals. Call or text (774) 487-6684 — we reply within 24 hours.”
Instagram · Warm and playful; emojis welcome
“Another Cape rental ready for the season ✨ Fresh linens, sparkling floors, every corner. Send us a DM to book yours!”
Quote reply · Direct, specific, dated
“Hi Sarah — thanks for reaching out! For a 3-bed / 2-bath turnover in Dennis we'd need about 4 hours with two cleaners. Can I call you tomorrow morning to confirm details?”
Follow-up · Proud and grateful
“Thank you for trusting us with your home this week. If everything looked the way you hoped, a quick Google review helps a small local business more than you'd think.”
Don't say
- cheap / cheapest — We compete on care and reliability, not price.
- maid / maids — Dated and diminishing; say cleaner, team, or professional.
- no job too small — Cliché; say what we actually do instead.
- insured & bonded / X years in business / starting at $ — Not yet confirmed by the client — never publish unverified claims.
Before → after
We offer professional cleaning solutions for residential and commercial clients.
We clean homes, vacation rentals and small offices across Cape Cod — top to bottom, every visit.
Contact us today for a free quote!!!
Call or text (774) 487-6684 for a free quote. We reply within 24 hours.
Our highly trained staff uses state-of-the-art equipment.
The same detailed checklist every visit — spotless results, on time, every time.
07 · Applications
The system in use.
Website
Hyannis · Cape Cod
Spotless rentals, stress-free turnovers.
Turnover and deep cleaning for Cape Cod homes and vacation rentals.
Vacation rental turnover
Guest-ready between check-out and check-in: beds, baths, kitchen, fresh linens — every corner.
Avatar · mark on Pine
Before · After
Post 1080×1080
Season opening
Another Cape rental, guest-ready.
(774) 487-6684
Story 1080×1920
Google Business Profile
Logo 720×720
Cover 1024×576
Email signature
08 · Tokens
Copy, paste, ship.
Everything on this page is generated from one file. Download the JSON for design tools or the CSS variables for the web.
/* GENERATED — design tokens for Jenny's Best Cleaning v1.0 */
:root {
--color-pine: #22552a;
--color-pine-mid: #2f6b38;
--color-pine-deep: #173d1e;
--color-lime: #b8e87c;
--color-lime-soft: #e4f5cf;
--color-white: #ffffff;
--color-success: #2f6b38;
--color-warning: #c98a1a;
--color-error: #b3452f;
}
[data-palette="coastal"] {
--color-bg: #fafcfd;
--color-surface: #f0f6fa;
--color-mist: #e3eef5;
--color-text: #0e2236;
--color-muted: #5a6878;
--color-line: #0e223614;
--color-secondary: #6b8fa3;
--color-secondary-soft: #d4e6ec;
}
[data-palette="sand"] {
--color-bg: #fcfbf7;
--color-surface: #f5f1e8;
--color-mist: #ece5d6;
--color-text: #1c2a20;
--color-muted: #5f6a63;
--color-line: #1c2a2014;
--color-secondary: #a08a66;
--color-secondary-soft: #e8dcc4;
}